This grower is sure of this plant identification.
Primula ‘Garryarde Guinevere’ (Primrose). This is a clump-forming perennial with flat, purple-pink flowers with yellow centres borne in early spring to late spring. Leaves are oval, toothed and bronze-green.
They are hardy to frost tender, and they prefer fertile, well-drained soils. They grow in partial-shade with ample water. Repot pot-grown plants annually. Tidy-up fading foliage and dead-head as flowering ceases.