This grower is sure of this plant identification.
brilliant plants for Spring, bees love them and they are great for the rain garden.
Primrose, English primrose
Primula vulgaris (Primrose). The flowers are produced in clusters of yellow to white shades which all have a yellow eye. This plant is often found in the wild in Northern Europe.
They prefer fertile, well-drained soils, which grow in partial-shade with ample water.
Border, edging, mixed bed, fragrance, under shrubs, rock-gardens.