This grower is sure of this plant identification.
Primrose, English primrose
Primula vulgaris (Primrose). The flowers are produced in clusters of yellow to white shades which all have a yellow eye. This plant is often found in the wild in Northern Europe.
They prefer fertile, well-drained soils, which grow in partial-shade with ample water.
Border, edging, mixed bed, fragrance, under shrubs, rock-gardens.