Simple you might think... but not so fast. Daisies are in fact rather complex composite flowers, with distinctive 'spathulate', spoon-shaped leaves. They also…
They are frost to half hardy and will need full sun with fertile, well-drained soil. A lot of species are tolerant of salt, wind and atmospheric pollution. Cut out dead wood in spring.
You can propagate by seed or semi-ripe cuttings in the summer.