You should plant in moist, rich, deep, well-drained, acid soil. They will need shelter from strong winds and abundant light.
Propagation is seed sown in autumn or spring (but forms selected for leaf colour do not come true). Evergreen current growth cuttings in autumn to spring. Deciduous softwood cuttings in summer.
Pests, diseases or disorders
Honey fungus may be a problem; young plants are more susceptible.