I really love this plant for its cheerful magenta coloured flowers. I have owned it myself, but it can apparently be rather short-lived and mine didn't survive one particularly wet Welsh summer(!). I was really delighted to find one in our local market but then it turned out to be a rather insipid white, although labelled simply Lychnis Coronaria, and not, as you would expect, Lychnis Coronaria Alba. There are a lot of white flowers that I really love, but this just didn't do it for me. Perhaps it was the expectation of the glorious magenta. Anyway, since I'm still on the lookout for the plant, I checked the Plantswap catalogue and was really surprised to see a photograph of a slightly pink, but basically white flowered plant displayed under this name. I have checked other sites such as RHS and Gardeners' World and they all show the plant as magenta. I would be interested to hear people's views. Is there a pinky white form of this magenta beauty?